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These two methodologies are often pitted against each other as competitors for the same Marketing dollars in today’s marketplace. In truth, that’s rarely appropriate. On the surface both methodologies offer an ROI and an attribution for digital marketing vehicles such as online display, paid search, e-mail, etc. and thus create conflict by providing distinct answers. […]
July 17, 2014
Marketing’s Laws 40/40/20 Rule of Direct Marketing 40% Targeting Customers 40% Offer 20% Creative Message 80/20 Rule of Marketing 80% of your revenue is produced by 20% of your customers 4 P’s of Marketing Product Place Price Promotio 5 C’s of Strategic Marketing Customer Company Competition Collaborators Context Product Adoption Curve Summary of Marketing’s Laws […]
September 4, 2013
Clients want to know “What is true?”, while statistical tests offer the likelihood that a relationship in the data could have been “caused by random error.” The fact that the question and answer don’t line up is usually responded to by quoting textbook doctrine about what statistics can demonstrate and is then followed by adopting […]
November 17, 2010
THE GOAL: When segmenting markets the objective is to find distinct groups of consumers who are similar to each other on multiple variables of “interest”. If that lofty goal is realized, then products and marketing programs can be designed to appeal to desirable consumer groups so that when CONSUMERS select between you and your competitors, […]
analytics4business 
March 23, 2016
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