Browsing All Posts filed under »Segmentation«

Tips for Using Cluster Analysis to Segment Markets (CASS)

November 17, 2010


THE GOAL: When segmenting markets the objective is to find distinct groups of consumers who are similar to each other on multiple variables of “interest”.  If that lofty goal is realized, then products and marketing programs can be designed to appeal to desirable consumer groups so that when CONSUMERS select between you and your competitors, […]