Browsing All Posts filed under »Digital Analytics«

Marketing Mix vs Digital Attribution

March 23, 2016

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These two methodologies are often pitted against each other as competitors for the same Marketing dollars in today’s marketplace.  In truth, that’s rarely appropriate. On the surface both methodologies offer an ROI and an attribution for digital marketing vehicles such as online display, paid search, e-mail, etc. and thus create conflict by providing distinct answers.  […]