About the Author

David G. YoungAnalytic Marketer

Profile

Twenty plus years of professional experience in Management, Marketing, and Marketing Analytics.  Currently managing the modeling teams responsible for the optimization of over a billion dollars of marketing budgets for 10 Fortune 1000 clients and am engaged in writing a book focused on the integration of marketing logic and statistical measurement principles to help readers integrate diverse sources of business information to solve problems, rather than treating them as unrelated project phases.  The book is entitled “Marketing Model Alignment – Advanced Topics in Goal Alignment / Model Formulation”.

Marketing Experience

Marketing Mix Digital Marketing Direct Marketing
CRM Lifetime Value Pricing
Promotions Customer Segmentation Product Design

Industries

Retail (Online & Offline) Banking Automotive
Computers QSR (Quick Service Rest.) Telecom

Research Methods and Analytics

Time Series Analysis Bayesian Statistics Experimental Design
Choice and Conjoint Models Non-Linear Regression Logistic and Linear Regression
Clustering Algorithms Sampling Statistics Max-Diff Analysis

Several short Marketing Measurement articles I’ve written can found at: https://analytics4business.wordpress.com  The American Marketing Association staff chose the poster presentation I made at the 13th Advanced Research Techniques Forum to be used as an example for the coming year’s presentations. (Dispersed Choice Mapping; Like Conjoint, but twice as accurate.)

www.linkedin.com/in/analytics4business/

User of SAS (20 years), R and eViews
Fluent in English and Spanish
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