About the Author


CEO – Goal Aligned Media


An analytics-driven media company that specializes in demand generation. Our mission is to help companies maximize their media performance and achieve a positive ROI on their budget. Whether you’re looking for results-based pricing, volume-based pricing, or consulting services, we have the expertise and tools to help you succeed.


  • Resides in Vienna, VA (Washington DC Metro)
  • Married with two adult children
  • Previously lived in Madrid, Spain for 10 years
  • Enjoys hiking and the outdoors in general

My book site and links to other articles can be found here.


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